Carib Beer will continue as the official beer sponsor of the Antigua and Barbuda Falcons for a third consecutive year as the cricket franchise enters a new chapter under new ownership.

A.S. Bryden & Sons (Antigua) Ltd., the official distributor of Carib Beer, announced the renewed partnership in a press release dated August 2026, saying the company will continue supporting the Falcons both on and off the field.

The sponsorship will include a series of fan and customer activities throughout the season, including a Carib and Falcons meet-and-greet at Bar None. The event is expected to bring players together with Carib customers, promoters and supporters.

“Carib has always been about bringing people together, and cricket is one of the truest expressions of that in this region,” said Frances-Ann Attong, marketing and communications manager at A.S. Bryden & Sons (Antigua) Ltd.

Attong said the three-year relationship has developed into more than simply having the company’s logo displayed at cricket matches.

“Three years into this partnership, it’s not just a logo on a boundary board. It’s Carib showing up for the Falcons the way our customers show up for us, season after season,” she said.

Falcons Franchise Operations Head Sabrina Webster said the continued partnership would help the team strengthen its relationship with supporters as it moves forward under new ownership.

“Carib understands that cricket in the Caribbean is about more than what happens on the field. It is also about culture, community, and the shared experience of our supporters,” Webster said.

Carib Beer has a longstanding association with cricket across the Caribbean, while Antigua and Barbuda has produced several prominent West Indies cricketers and is home to the Sir Vivian Richards Stadium.

The Falcons also count cricket legends Sir Vivian Richards and Sir Andy Roberts among their ambassadors, while Sir Curtly Ambrose serves as the team’s coach.

A.S. Bryden & Sons said it remains committed to partnerships that support sport, culture and community while strengthening connections between the brands it represents and people across Antigua and Barbuda.

This article was originally published by Antigua News Room. Read the original article here: Carib Beer Continues Partnership With Antigua and Barbuda Falcons for Third Year.